I've been helping The Choir School launch their new season.



The Choir School at St. Peter's
Charlotte, N.C.


Brand Strategy
Art Direction
General Consulting


I’ve had a long working relationship with The Choir School at St. Peter’s dating back to Annex, where I led the Choir’s brand redesign in 2014, an effort that prepared the organization for new initiatives as they approached their twenty-fifth anniversary season in 2017.

Now, in 2019, as they look ahead to their 27th season and beyond, I’ve continued to help them activate their brand through high-impact season photography and the debut of a new tagline, “Voices raised.”


client testimonial

Geoff is my go-to partner in strategic creativity. Sometimes I have an idea, and he kicks it up to the next level. Sometimes I’ve got nothing, and he provides creative sparks until something catches. Most of all, he is the champion of our brand, and always keeps our creative ideas aligned with the big picture.
— Allison Elrod, Director of Advancement (2013-2018)