I've been helping The Choir School celebrate their 25th anniversary.



The Choir School at St. Peter's
Charlotte, N.C.


Brand Strategy
Art Direction
General Consulting


At Annex, I led The Choir School at St. Peter's brand redesign in 2014, an effort that prepared the organization for new initiatives as they approached their twenty-fifth anniversary season. Now, in 2018 and in the midst of their anniversary season, I've helped activate their brand for a season full of celebration anchored by a special anniversary mark and distinctive photography.


client testimonial

Geoff is my go-to partner in strategic creativity. Sometimes I have an idea, and he kicks it up to the next level. Sometimes I’ve got nothing, and he provides creative sparks until something catches. Most of all, he is the champion of our brand, and always keeps our creative ideas aligned with the big picture.
— Allison Elrod, Director of Advancement